We help you get found, build useful systems and give your people the skills to use them. An AI practice with a working lab at its heart.
Strategy, with the ability to build.
Selected work
A hospitality group, a brand we run with a partner, and white-label search for an agency. Selected results from work we already do.
16+ properties
Paid-media work for a hospitality group — one programme across the portfolio, with lower costs and stronger click performance.
Hospitality Innovators, Inc. · 2024–2026
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Marketplace + D2C
Marketplace and D2C channels built and run with a partner, with organic search sitting under the same programme.
Confidential · run with a partner
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Agency partner
White-label search delivery behind a partner — an algorithm-penalty recovery that became a long-running organic programme.
Confidential · organic-search delivery
Explore the workFor agencies, groups and the brands they run. Find the right place to start.
We partner with agencies and management companies. You keep the client relationship; we run search, AEO, content, paid and the retained work with you.
AEO and GEO consulting for big brands and agencies — how to make those brands work in ChatGPT, Perplexity, Gemini and Google AI Overviews, with a programme the partner can take to the client.
Choose the right use cases, connect the right systems, and give every AI workflow an owner.
Build capability through real work. Practical training, team champions and a plan for what happens after the workshop.
Turn a scoped idea into working software: custom assistants, MCP connections and automations inside your existing stack.
From Lokal Labs
ely
A useful answer can be the start of a stay. Ely connects a hotel’s knowledge with guest conversations and the next step towards a direct booking.
A guest, looking for tonight
Ely
Guest
Ely
A question becomes a direct-booking conversation.
A family, planning a stay
Guest
Ely
Help the guest take the next step, directly.
A guest, already checked in
Guest
Ely
The same conversation continues during the stay.
Illustrative conversations from ely.ph. The dates belong to the example.
Lokal Labs
Products, internal systems and connections built by our team. This is where our ideas become something people can use—and where the practice keeps learning.
Hotel product
Hotel knowledge, guest conversations and direct-booking workflows. A product built around the questions people ask before a stay.
Meet the productOur internal AI system
The system behind our own work. LOKI brings data from analytics, search and advertising into one place for the team.
Read the storyPresentation platform
Turn an HTML file or a link into a shareable presentation. A place to publish, discover and present the decks we build.
Explore TaDa!We research what is changing, test it in our own work and publish what we learn. Free guides, original studies and field notes for the people doing the work.
Delivery models, client relationships and the decisions behind a useful agency partnership.
Explore the guidesTools, practical workflows and the questions to ask before putting AI into your team’s work.
Explore the guidesThe operating details: marketplaces, payments, delivery and how people actually buy.
Explore the guidesA useful question. A working system. A team that knows how to use it.
Start with a workflow, a decision or a customer need. Agree on what a better result looks like.
Connect approved knowledge and tools. Build the workflow, test its limits and keep a person in the loop.
Train the team, name an owner and review actual use. Keep improving the work after launch.
The same team that advises you builds the tools. Based in Sydney, with a Philippines office in Manila.
Founder · AI SEO Lead
Co-founder, Managing Director
Marketing Director
LOKAL · Sydney + Manila
White-label search delivery for agencies. AI readiness and adoption for companies. Senior execution from Sydney, with a Philippines office in Manila.
