The quote
Four things move the fee
We price the work that must leave the building: the number of accounts, the deliverable cadence, the technical and content depth, and the amount of client-facing support. A scope with one monthly report is not priced like a weekly production queue with meetings and same-day revisions.
- Account and market count
- Deliverable volume and turnaround
- Access, data and technical complexity
- Reporting, calls and revision responsibility